Fractional Product Leadership for Commercial Success

Stalled decisions become launches.

Life sciences doesn't need more analysis. It needs someone who makes it happen and sell.

Ready to go to market?
25 Years of Strategic Leadership
Oxford University
Revvity
Bio-Rad
Bio-Techne

Strategic leadership that moves.

Execution with scientific rigour and commercial intent. Not just advice.

01

Fractional Product Leadership

"Strategy to execution. Without the full-time hire."

You have the science, the team, and the ambition. What's often missing is the commercial infrastructure: a roadmap, a go-to-market logic, someone who connects R&D decisions to market outcomes and executes them directly.

02

Market & Competitive Intelligence

"Should we pursue this and can we win?"

Technology evaluation, IP landscape analysis, competitive positioning and white space identification. Intelligence that tells you where to move and how to move fast.

03

Discovery Commercialisation

"You found something. Now what?"

You have a compound with potential but no clear path to market. Licensing, spin-out, co-development: the options exist but the logic to choose between them rarely does. I help you map the commercial landscape and build the case that moves the right conversation forward.

From the blog

The obligate mutualist

The obligate mutualist: customer concentration as coevolution

Biology calls it obligate mutualism. Business calls it your best client. Both can end you.

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Augmented Product Model

The science works. The data is solid. But your audience is not convinced to leap.

Having a great scientific idea that doesn't stick with the market? The problem is rarely in the lab.

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Innovation Ambition Matrix

The Ambition Matrix: A strategic lens for life sciences innovation portfolios

Transformation is the result of endless incremental steps. This matrix helps you see where you are.

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View all articles →

Let's commercialize your science

Antonio Serrano, PhD, MBA, MT

Strategic Product Leader

Stalled decisions become launches. That's what I do.

Serving life science companies across EMEA and LATAM markets.

My Bio →
antonio [at] bioicus.com LinkedIn Harwell Innovation Centre, 173 Curie Avenue, Harwell Science and Innovation Campus, Oxon OX11 0QG

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